Simply when it regarded as if Uber’s unhealthy publicity was dying down, one other new controversy has reared its head. A report from The Info claims the ride-hailing large created a software-based program known as “Hell” that not solely spied on Lyft drivers’ places however was in a position to decide which of them additionally drove for Uber.
An nameless supply claims the instrument was used to spy on Uber’s greatest competitor from 2014 to early 2016. The existence of Hell – named as an reverse to Uber’s ‘God View/Heaven’ in-house app that tracked its personal drivers – was saved secret from all however the prime executives and the few who labored on this system.
Hell took place after Uber reportedly created faux Lyft rider accounts and used software to spoof their places. Uber may see the eight closest Lyft drivers to every faux rider. Finally, it may test the places of quite a few Lyft drivers inside a metropolis at any given time, in addition to their availability and the value of journeys.
As soon as Uber found Lyft assigns unchanging numerical IDs to every of its drivers, it was in a position to deduce which of them labored for each corporations by analyzing their habits. In an try to entice these “double-appers” to drive solely for Uber, Hell was used to ship them extra riders, and the corporate would hand out bonuses for assembly a sure variety of rides every week – successfully punishing those that confirmed loyalty to solely Uber.
This system ended when Lyft began increasing to extra cities in 2016, which means the bonuses Uber had been providing would have spiraled uncontrolled. When requested for remark, a Lyft spokesperson mentioned: “We’re in a aggressive business. Nonetheless, if true, these allegations are very regarding.”
The newest scandal to hit Uber comes after the sexism allegations, Greyball, a lawsuit over alleged self-driving know-how theft, and Travis Kalanick’s argument with a driver and the CEO’s go to to an escort bar in South Korea.