Spotify earlier this month signed a licensing deal with Common Music Group that grants artists the correct to maintain their new albums off the free streaming tier for a interval of as much as two weeks after launch.
The concept is to encourage extra customers to make the soar to a premium (paying) subscription and thus, put extra money within the pockets of each Spotify and file labels / artists (it additionally places Spotify in a greater place to go public).
Now, Spotify has inked a similar settlement with Merlin, the biggest rights company representing the unbiased sector.
Merlin, which has been with Spotify because it launched in 2008, is the streamer’s fourth largest associate. In line with TechCrunch, Merlin represents round 20,000 unbiased labels and accounts for about 12 p.c of the worldwide recorded music market. It might not be as massive as mainstream teams like Common, Sony or Warner however with distribution throughout 51 nations, it’s nonetheless a major participant.
Spotify famous within the announcement that the settlement provides improved advertising and marketing and promoting alternatives for Merlin’s members in addition to enhanced entry to knowledge. Merlin member labels also can take part in Spotify’s not too long ago introduced versatile launch coverage.
Merlin CEO Charles Caldas mentioned the brand new settlement lays the trail to future sustainable progress for each events, including that they stay up for remaining an integral half within the service’s continued success.
Talking of success, Spotify mentioned on Thursday that it now has greater than 100 million lively customers and over 50 million paying subscribers throughout 60 international markets.