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Juicero CEO responds to criticism, offers all buyers a refund

Earlier this week, it was reported that the $400 Juicero machine didn’t carry out its major job – emptying the agency’s proprietary juice luggage – a lot better than a pair of arms. Now, the corporate’s CEO has responded to the revelations by providing clients their a reimbursement for the following 30 days.

In Medium put up yesterday, Jeff Dunn wrote that “we all know hacking client merchandise is nothing new,” and identified some the explanation why utilizing the Juicero is a higher possibility than manually squashing the fruit sacks:

1. The primary closed loop meals security system that enables us to remotely disable Produce Packs if there’s, for instance, a spinach recall. In these eventualities, we’re in a position to shield our customers in real-time.


2. Constant urgent of our Produce Packs calibrated by taste to ship the most effective mixture of style and diet each time.


three. Related information so we are able to handle a very tight provide chain, as a result of our product is stay, uncooked produce, and has a restricted lifespan of about eight days.

We already knew that the Juicero’s QR scanner assures no outdated/recalled luggage are squeezed (and that solely the corporate’s personal packages are used). However does that actually justify the $400?

Dunn goes on to paint a image of the folks whose lives are so enriched by his firm’s product.

The worth is in how simple it’s for a frazzled dad to do one thing good for himself whereas getting the children prepared for college, with out having to prep substances and clear a juicer.


It’s in how the busy skilled who wants extra greens in her life will get App reminders to press Produce Packs earlier than they expire, so she doesn’t waste the hard-earned cash she spent on them.

If, for some cause, Dunn hasn’t satisfied you that the juicer is a nice funding, for the following 30 days house owners can get a full refund on the machine.

In a remaining try to get customers to purchase/hold certainly one of its machines, Juicero head of communications Chrissy Trampedach posted a video displaying what the contents of a juice bag appear like with out the Juicero’s 4 tons of power.

That is, in fact, fairly totally different to the best way that Bloomberg’s reporters extracted the juice. Trampedach opens the bag with scissors and scoops the pulp out along with her arms. She additionally performs with it a bit, simply to present how gross and sloppy the contents are.

Bloomberg’s Olivia Zaleski, one of many reporters who squeezed the luggage within the unique function, informed Gizmodo they merely utilized gentle strain to the pack and the juice poured out with the identical consistency as that from the Juicero.

“I do know it’s laborious to think about that there’s little extra to this example than a gentle squeeze,” Zaleski mentioned.

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