DirecTV Now to add 4K HDR and Cloud DVR

AT&T launched DirecTV Now late final yr as a streaming cable subscription to compete with the likes of Sling TV, PlayStation Now, YouTube TV, and Hulu. When it initially launched, it lacked some essential options similar to Cloud DVR (which all the aforementioned competing providers supply already). In the present day, AT&T is upgrading DirecTV Now with Cloud DVR and 4K HDR streaming as a part of a subsequent era video platform that may finally energy DirecTV and AT&T U-Verse.

Beta testing for the next-generation video platform begins this summer season with last roll out being within the fall, beginning with DirectTV Now and DirectTV companion app customers. Sure DirecTV Now clients might be “invited” by AT&T for the beta testing. Testers might be in a position to check out the brand new options in addition to give strategies for any enhancements.

“All of us need simple and fast entry to our content material, no matter the place, when or on what machine we watch it,” mentioned David Christopher, chief advertising and marketing officer, AT&T Leisure Group. “By growing for a single video platform, we’ll ship new options and platform improvements in a quicker, extra environment friendly approach. And will probably be easy and constant wherever you watch—TV, cellphone or pill.”

AT&T can also be rolling out options together with reside TV pausing and parental controls which will even be obtainable this fall as soon as beta testing is over. Different options, similar to person profiles, downloading for offline viewing, and 4K HDR are deliberate for 2018.

Though many purchasers and reviewers complained of glitches and freezing with the preliminary launch of DirecTV Now in November, AT&T was in a position to seize greater than 200,000 subscribers within the first month in accordance to an SEC submitting. Cloud DVR is among the most vital options to a streaming TV service. That together with different requested options like downloads and separate profiles assist AT&T to keep aggressive within the rising “twine cutter” market.

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